Each person has his or her own reason for wanting to buy, own or wear a colored gemstone. There are, however, several basic and valid reasons that make gemstones desirable possessions:
Gemstones are primarily beautiful. Every stone is a natural work of art, each one having a distinct and separate personality and possessing unique and distinguishing beauty marks.
Gemstones are generally durable. Gemstones can last for generations and, in some cases, for centuries. The treasures of King Tut prove that gemstones carry on through many lifetimes.
Gemstones are rare. While it is true that there are new sources of gemstones, todays economy has brought higher disposable incomes to more people than ever before. As the demand for gemstones is greater, the supply has become inadequate in its ability to meet this demand.